Parental Advice Versus the advertising industry

A short piece written in 2011.

by Marcus Jonathan Chapman

Advice. The combination of advertisements and vice. The persuasion of vice on the platforms of advertisements. Blond, full-lipped women felating glass bottles of fizzy brown sugar water. A smooth skin-chiseled man with Greek statue muscles grips a hamburger between perfect fingers. Ketchup, mustard, relish and a slice of tomato fall onto his chest after a monstrous bite. His hand swiping a golden starch-stick to wipe up the burger ejaculate.


“Son, what you need is a good woman. I don’t necessarily mean a good looking woman, because you can be attracted to a lot of women. By a good woman, I mean a woman you can talk to. A woman that you can be around after you’ve gotten over your urges. The truth is they all have vaginas, so what you really want to look for is what’s on the inside. Because after a while you won’t be young any more, you’ll get older and you’ll hopefully grow a little wiser, which means you’ll have more depth and when you get to that point, looks won’t be the most important thing anymore, especially if you’re with a really good woman. The type of woman you get along with, you can talk to, laugh with, tease, fight with. The type of woman who is her own person and who isn’t concerned with the way she looks before being concerned with the way she feels. That’s the kind of woman you want son. They all have vaginas so don’t get distracted by that. Look for a woman you can talk to.”

Advice. The warning label on a pack of cigarettes is no substitute for experience. The unwritten hacking, scratchy-throated, black-lunged history of the losers destined to repeat itself. Maybe a gap in generations but bloody sputum just the same because the apple doesn’t rot far from the tree.

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